Giant makes an offer to buy the Stages power meter brand

Giant, the largest bike brand in the world, has been interested in the Stages power meter brand for some time. Now, after the bankruptcy of Stages, a unique opportunity presents itself to acquire this company and, above all, all the power measurement technology from one of the responsible parties for the decrease in price of power meters and their democratization.

Stages power meter technology, a tempting treat for Giant

It is curious how long Giant, the world's leading cycling brand in sales, has been pursuing a modest company like the Stages power meter brand. At least for over a year and a half when Giant made an offer of 20 million dollars for the acquisition of 32.5% of Stages' shares.

However, this operation never materialized and we had no more news on the matter until, just a few months ago, Stages filed for bankruptcy, mainly burdened by its gym products market, leading to the dismissal of all its staff, some of whom have already found a place at Giant.

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Now, in the midst of bankruptcy proceedings, Giant, through Spia Cycling, one of its subsidiary companies, has made an offer of 20 million dollars, the minimum offer set by the Bankruptcy Court of Nebraska overseeing the bankruptcy process and the sale of the company's assets.

An offer that, according to the mentioned court, is the best received so far in a bidding process that Stages will keep open until August 1. In fact, Spia Cycling has already made an initial payment of 2.51 million dollars as a guarantee for the operation.

Initially, Giant's offer for Stages would only be aimed at acquiring the commercial brands and patents of Stages Cycling, its power meter division, not Foundation Fitness, which was handling the gym offer.

Meanwhile, Stages' lawyer requested the judge to authorize payments to suppliers to keep the entire web platform hosting the software related to power meters active so that users can continue to have access to the Stages application.