BMC asks for help from the Swiss government to deal with the downturn in the cycling market

The slowdown in the cycling market is causing some manufacturers to take different measures for a new scenario after the cycling boom caused by the 2020 pandemic. In the case of the Swiss brand BMC, they have just asked their government for help to avoid layoffs due to a decrease in demand.

BMC asks for help from the Swiss government

According to the local news outlet Grenchner Tagblatt, the manufacturer BMC has asked the Swiss canton of Solothurn for permission to apply a reduction in working hours to some of its employees.

The manufacturer wants to take advantage of this measure citing a period of recession in the sector, something that would be allowed according to the relevant regulations to avoid layoffs. Now it will be the Swiss canton that must approve the measure.

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This episode of BMC adds to that of other brands that are adapting their configuration to cope with the slowdown in demand after several years in which bicycle sales set historic records.

The drop in Shimano sales, the layoffs at Bianchi, the delay in payment to suppliers at Giant and now this measure requested by BMC confirm that the cycling market has entered a new stage that we have yet to see how it will affect the end consumer.