This Pogačar bike sold for €36,000 – and it was an absolute bargain

One of Tadej Pogačar's most special bicycles has just changed hands. The Colnago V5Rs with which the Slovenian won the Liège-Bastogne-Liège in 2025 has been sold for $40,000, about €35,800, in an auction aimed at funding the Olympic preparation of American cyclists.

A bicycle valued at $80,000 that has been sold for half

The Colnago V5Rs had been donated by the Italian manufacturer and had a reference value of $80,000, although bidding started at $25,000. And it was undoubtedly one of the main highlights of the fifth annual auction organized by the USA Cycling Foundation. 

The final price is exactly half of that valuation, which is striking considering the sporting importance attributed to the bicycle. Pogačar used this model during his extraordinary classics campaign of 2025, in which he won, among other races, the Liège-Bastogne-Liège with a memorable attack at La Redoute where he attacked while seated.

: from seated At La Redoute. Where everyone expected him. Where no one can stop him. Pogacar launches his offensive and rides solo towards glory. You are watching it on @Eurosport_ES and @StreamMaxES. #LBL https://t.co/jT1gz01Bgw

— Eurosport.es (@Eurosport_ES) April 27, 2025

However, the figure is far from the €160,000 that another Colnago of Pogačar reached in December 2025, a Y1Rs Raw Carbon used during that year's Tour de France and auctioned by Sotheby's. That operation confirmed the interest that bicycles used by the Slovenian champion awaken among collectors.

McNulty also stars in the auction with his rainbow jersey

Pogačar's bicycle was not the only highlighted item in the auction, held between November 4 and 9. One of the items that generated the most interest was the rainbow jersey signed by Brandon McNulty, which received 85 bids and ended up being sold for $7,300. Another jersey related to the American and his national team reached $6,050.

Bicycles from other manufacturers, competition materials, signed kits, and experiences such as bike rides with professional MTB and gravel cyclists, including Christopher Blevins and Keegan Swenson, were also offered.

The goal of this initiative, called Bicycles & Bluegrass, is to raise funds for USA Cycling's development and high-performance programs, especially in preparation for the Los Angeles 2028 Olympic and Paralympic Games.

Private funding plays a fundamental role in American Olympic sports, so this type of auction constitutes an important revenue stream for the foundation.