Red Bull Junior Brothers, the new program to recruit young cycling talents
Bora-Hansgrohe in collaboration with Red Bull create a talent recruitment program to nurture the rosters of its junior category subsidiary squad, the German team Auto Eder. After the identification process of what should be the next generation of cyclists, two lucky riders will join the ranks of Auto Eder, in addition to the sponsorship of Red Bull.
In search of the future professionals
With a peloton of increasingly younger riders who are starting to show their full potential in their early twenties without the slightest hesitation against more experienced riders. In a scenario where names like Remco Evenepoel or Tadej Pogacar are winning victories, the teams have no choice but to reinforce from the base looking for a solid structure for the years to come.
For this reason, the road to professional cycling is finding new alternatives, beyond the traditional passage through the different categories where the triumph in the indicated races is what attracted the gaze of the directors of the next step. However, in an increasingly globalized world, new ways of detecting cyclists of sufficient quality to nurture the professional peloton are becoming increasingly important.
The latest to appear is the Red Bull Junior Brothers program that Bora-Hangrohe will carry out in collaboration with the popular energy drink brand. A search for young talent around the world, with the two selected riders getting a contract with Auto Eder as well as direct sponsorship from Red Bull, just as the brand does with other cycling references such as Tom Pidcock or Wout Van Aert.
In any case, neither the team nor Red Bull have offered more details at the moment on how the program will be developed, which will be announced on January 14th with the German squad already on Australian soil in the run-up to the start of the 2023 season with the Tour Down Under.
This new program of detection of young cyclists joins others like the one that the virtual cycling platform Zwit carries out together with Alpecin-Deceuninck and whose great discovery, Jay Vine, has just been proclaimed Australian Champion against the clock after a brilliant end of season with two victories in La Vuelta a España.