Zara enters fully into the competition and could dress Vingegaard or Carlos Rodríguez

It has been a few years since the fashion giant Inditex has had its eye on the sports sector and for this, it created the specific brand Zara Athleticz for sportswear. And although we had already seen some cycling collections from them, it wasn't until now that they have made the leap to professional competition at the highest level.

The jerseys for O Gran Camiño 2024 will be from Zara Athleticz

The event chosen by Zara Athleticz to make the leap to competition has been the O Gran Camiño 2024, from February 22 to 25, where with Galicia as its flag, the land where the Inditex group was founded and from where it is currently directed, we will see for the first time top-level cyclists competing with jerseys manufactured by Zara.

Zara Athleticz will be the manufacturer of the leader's jerseys that the event presented a few days ago, and among the top-level cyclists who could wear them in this edition, we find names like the current Tour de France winner Jonas Vingegaard, the Spanish Carlos Rodríguez, or the Colombian Nairo Quintana.

As we mentioned, we had already seen cycling collections from Zara for gravel and mountain bike and in their current catalog, you can find some garments such as jerseys or shorts, but the truth is that they seem more directed towards a general public and this will be the first time we could see high-quality models specifically for competition.

Only time will tell us if this collaboration is a one-time campaign for Zara or if there is a true interest from Inditex to enter the cycling textile market.