Upway and Orbea join forces to give a second life to eBikes

Orbea and Upway have announced a strategic alliance that will give a second life to used electric bicycles. This collaboration brings together two leaders in the sector: Orbea, a Basque manufacturer of high-performance bicycles with a strong social commitment, and Upway, a European leader in reconditioning electric bicycles.

Upway and Orbea join forces in a firm step towards more sustainable mobility

The new partnership will allow Orbea distributors to offer a turnkey exchange service, fully integrated thanks to Upway's technology. This way, customers will be able to assess and deliver their used e-bike easily, directly from the website and with just a few clicks.

As a launch incentive, both brands are offering for a limited time up to €500 additional bonus on the exchange of bicycles, applicable to the purchase of a new Orbea.

“Our mission is simple: to make electric mobility more affordable and sustainable,” explains Toussaint Wattinne, co-founder and CEO of Upway. “We are excited to work with a brand like Orbea to offer their customers a circular and rewarding solution.”

RECOMENDADO

Why does the mountain jersey have red dots? Get to know the most important jerseys of the Tour de France

Tour de France 2025 kicks off: favorites, dates and how to watch

What watt/kilo ratio do you need to have to try to win a Tour?

When do helmets have to be changed? Do they have an expiration date?

How much money cyclists earn in the Tour de France

Wearing an undershirt in the summer, yes or no?

From Orbea, CEO Daniel Martínez highlights the brand's commitment: “We believe in the transformative power of the bicycle. Giving a second life to an e-bike is connecting more people with their communities and transforming realities. This initiative is consistent with our cooperative model and our commitment to a more sustainable future.”

The Upway service allows buying reconditioned bicycles with up to a 60% discount compared to the original price, including 12 months of warranty on frame, battery, motor, and electronics. Each bicycle goes through a meticulous restoration process in their own workshops located in France, Belgium, Germany, the USA, and now also Spain.

Meanwhile, Orbea continues to strengthen its sustainability strategy: each of their bicycles is assembled on demand in Europe, reducing overproduction and allowing for total customization for the end user.