Pinarello, Louis Vuitton, and Pharrell Williams turn the Dogma F into a haute couture piece

Pinarello has presented an exclusive version of its most iconic road bike, the Dogma F, created in collaboration with the luxury brand Louis Vuitton and with the creative director of its men's line, Pharrell Williams. The bike was one of the surprises of the Louis Vuitton Men’s Spring-Summer 2027 show held in Paris during Fashion Week.

Pinarello and Louis Vuitton present an exclusive Dogma F designed by Pharrell Williams

The spectacular bike appeared on the runway as part of a show marked by an aesthetic inspired by surfing and summer, a theme particularly appropriate during the heatwave currently sweeping through France. Although the Dogma F is designed to perform at the highest level in competition, on this occasion it transformed into a luxury object that combines high-performance cycling, artisanal design, and exclusive fashion.

A Dogma F reinterpreted by Pharrell Williams

The bike has been personally designed by Pharrell Williams, who has incorporated numerous characteristic elements from the Louis Vuitton universe. According to Pinarello, every detail aims to reflect an absolute dedication to excellence and the creation of objects with exceptional beauty and exclusivity.

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Among the most striking elements are a leather-covered saddle with the iconic Louis Vuitton monogram and a matching handlebar tape. The ensemble is completed with a fork and handlebar finished in chrome, as well as an exclusive version of the CeramicSpeed OSPW Aero System also finished in this same style.

The frame features a specific decoration inspired by the colors of Louis Vuitton, crafted with hand-finished details and including the inscription “Louis Vuitton” on the diagonal tube.

Superbike components with exclusive details

Despite being a piece conceived for a fashion runway, the technical base remains a true superbike.

The bike is equipped with Princeton CarbonWorks Mach 7580 TSV2 three-spoke wheels, customized with the project colors and details inspired by the Louis Vuitton monogram. The chosen tires are Continental Grand Prix 5000 S TR, while the transmission is handled by the Shimano Dura-Ace Di2 group.

As an additional nod to the exclusive character of this edition, the bike incorporates a gold-colored chain.

From Pinarello, this creation is described as a unique piece situated at the intersection of sport, culture, design, and luxury, uniting the constant pursuit of performance by the Italian brand with the creative vision of Pharrell Williams and the universe of Louis Vuitton.

A collaboration with historical roots

Although the collaboration may seem surprising, both companies have a relationship that dates back years. Between 2016 and 2023, Pinarello was controlled by the LVMH group, owner of Louis Vuitton.

The operation occurred when LVMH, through the investment fund L Catterton, acquired a majority stake in the Italian firm. During that period, Pinarello experienced significant growth and reached record revenue figures.

After the sale of the company in 2023 to entrepreneur Ivan Glasenberg, Fausto Pinarello himself highlighted that the stage under L Catterton's ownership allowed for the international growth of the brand and reinforced investments in research and development.

Three years after that operation, the relationship between both brands becomes visible again through a bike that we will hardly see at a starting line, but which has managed to attract all eyes on one of the most important runways in the fashion world.