Orbea and Lotto-Dstny premiere the documentary "Seeking Excellence: Cycling Heritage"
The cycling of Euskadi and Belgium, with a common DNA when it comes to passion for this sport, have joined hands after Orbea started supplying Lotto-Dstny bikes in 2024. Two brands with a long history in cycling that wanted to reflect this in an interesting documentary.
The new documentary by Orbea and Lotto-Dstny pays tribute to the brand and team's history
With a narrative that explores the shared roots and values of two cycling world leaders, the documentary Seeking Excellence: Cycling Heritage presents Orbea as a bike brand that is approaching 200 years of history since its inception as a weapons brand to the cooperative committed to innovation and community it is now; and Lotto, a brand that has been sponsoring professional cycling for over 40 years.
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A documentary that reflects the values of both companies, with Orbea's vocation to make an impact, whether through its investments in trail maintenance, collaboration with UNICEF, or promotion of women's cycling among its many projects; and Lotto-Dstny, which beyond its competitive legacy, is involved in the training of young Belgian talents prioritizing human potential over purely economic benefit.
In the video, both riders and Lotto-Dstny officials highlight the importance of having the most advanced bicycles to achieve maximum performance in competitions, something that, judging by the results achieved throughout this season, where they have achieved 25 victories and are in a very favorable position to return to the World Tour when the next season fulfills the cycle of validity of the licenses of the highest category, they have achieved thanks to the Orbea Orca and Orca Aero.
Of course, the documentary does not forget to make a nod to Euskadi and Belgium, the places in the world where cycling is lived with the most passionate enthusiasm, with both ikurriñas and flags with the lion of Flanders becoming a common sight in races.