Mike Sinyard steps down as CEO of Specialized

For the first time in its history, Specialized will have a different CEO than Mike Sinyard. The founder of the brand has stepped down from his position as CEO of the company and has appointed Scott Maguire, a former executive at Dyson, in his place.

Mike Sinyard resigns as CEO of Specialized

Sinyard started in 1973 selling cycling components from a trailer attached to his bike and has been able to create one of the most important bicycle brands in the history of this sport. Now he takes a step back but will continue to lead the brand as founder and as a link between cyclists and the brand.

"I have been looking for the ideal leader for Specialized for years; Scott is perfect because he integrates design thinking, engineering capability, supply chain experience, and operational excellence to drive meaningful innovation for customers and employees. In addition to that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity from complexity", Sinyard explained in a statement.

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Scott Maguire is a trained design engineer and has held senior positions during the 18 years he has worked at Dyson. 

I am very excited about the opportunity to lead this revered brand into the future. There has never been a stronger team in the bicycle industry, and the engine, product, and innovation of Specialized are unmatched. We have everything we need to deliver products, experiences, and services that matter to cyclists around the world and drive positive global change. said the new CEO of Specialized.