MAAP and Mental Athletic unveil a collection blending cycling, fashion and urban culture

MAAP expands its commitment to connect high-performance cycling with contemporary fashion. The Australian brand has teamed up with Mental Athletic, an independent platform focused on sports culture, to launch a limited edition collection that combines technical cycling garments with everyday clothing.

MAAP and Mental Athletic launch a collection that takes cycling beyond the road

As they themselves explain, the MAAP x Mental Athletic collaboration aims to explore a new way of understanding cycling, where athletic performance coexists with creativity and personal expression. To achieve this, both brands have opted for a particularly striking aesthetic, featuring electric colors like green, yellow, and magenta.

The launch campaign has taken place in New York, using the urban environment as a contrast to the technical garments of the collection.

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The cycling range includes the Pro Air Jersey 3.0, available in short and long sleeve versions, the Team Bib Evo Cargo shorts, a technical Mesh Short Sleeve Tee, and a new Lightweight Vest.

The proposal is completed with a line of casual clothing consisting of sweatshirts, t-shirts, caps, socks, and other accessories, all following the graphic and chromatic identity of this collaboration.

The MAAP x Mental Athletic collection will be available starting October 15 through the official websites maap.cc and mentalathletic.com, as well as in MAAP LaB physical stores worldwide.