Two new colors expand the customization options of the Pinarello MyWay service

The option to offer your customers bikes painted completely to their liking has become almost a requirement for the best bicycle brands in recent times. Pinarello could not be left behind and has had the MyWay platform for some time, which now grows by offering two new and attractive color options in addition to the existing ones.

Personalize your next Pinarello with the new colors from their MyWay platform

Pinarello has decided to give a boost to its bike customization platform MyWay, a service that allows future customers of the Italian brand to make their Pinarello even more exclusive than it already is to have a machine from the Treviso firm.

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A MyWay platform that allows you to customize the reference models of their range, those that bear the Dogma designation in their Dogma GR gravel version, the Dogma X endurance bike, and of course, the competition model Dogma F used by the INEOS Grenadiers cyclists and which recently presented new color schemes in their standard decorations.

Pinarello has now included the colors called Starry Red and Turquoise in their MyWay platform, which can be combined with the 26 existing colors and the different options that MyWay allows.

These options include 6 different decoration patterns, two gradient options for the chosen colors, 5 different types of logos, and the classic matte or glossy finishes. In addition, each frame processed by the MyWay service is treated as a true work of art by Pinarello employees who hand-paint the frame at the Treviso factory.