Trek adds "snake scales" to its exclusive Project One ICON Serpentine finish

Trek presents its new Serpentine design from Project One ICON, an exclusive finish that adds a snake scale pattern on the top tube and provides a sense of movement.

The Serpentine finish arrives in the Project One ICON program

Serpentine is the latest addition from Trek to its prestigious collection of custom paint Project One ICON, a line that elevates the aesthetics of a frame to the category of art. According to the brand, this new design is inspired by one of the most enigmatic creatures in the world - the snake - and the cultural roots of the Year of the Snake in the Chinese horoscope, merging nature and tradition with a avant-garde aesthetic.

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The Serpentine design stands out for the intense red of the frame with golden details and a snake scale pattern on the top tube that provides a sense of movement and dynamism to the glossy finish. Like every model in the ICON series, it is conceived as a work of art, with meticulous finishes that reflect the mastery of the artists from Project One and their passion for detail.

Project One ICON is not simply a range of flashy colors, but a statement of intent: to convey texture, depth, and personality through paint. With Serpentine, Trek reinforces its commitment to high-level customization, offering cyclists the possibility of owning a bike that is as unique as its owner.

The new design is now exclusively available for the Madone Gen 8 model, Trek's flagship road bike, through the Project One customization program. Interested parties can create their dream bike at Trek's official dealers worldwide.