Trek adds "snake scales" to its exclusive Project One ICON Serpentine finish

Trek presents its new Serpentine design from Project One ICON, an exclusive finish that adds a snake scale pattern on the top tube and provides a sense of movement.

The Serpentine finish arrives in the Project One ICON program

Serpentine is the latest addition from Trek to its prestigious collection of custom paint Project One ICON, a line that elevates the aesthetics of a frame to the category of art. According to the brand, this new design is inspired by one of the most enigmatic creatures in the world - the snake - and the cultural roots of the Year of the Snake in the Chinese horoscope, merging nature and tradition with a avant-garde aesthetic.

RECOMENDADO

How much money cyclists earn in the Tour de France

This is how they erase the penises that are drawn on the roads of the Tour de France

Cherry juice: the mysterious red drink that cyclists drink at the end of each stage

Who are the sponsors of the Tour de France teams and what do they do?

Training areas for heat, Core launches a plan to adapt to high temperatures

Which bicycle brand has won more Tour de France

The Serpentine design stands out for the intense red of the frame with golden details and a snake scale pattern on the top tube that provides a sense of movement and dynamism to the glossy finish. Like every model in the ICON series, it is conceived as a work of art, with meticulous finishes that reflect the mastery of the artists from Project One and their passion for detail.

Project One ICON is not simply a range of flashy colors, but a statement of intent: to convey texture, depth, and personality through paint. With Serpentine, Trek reinforces its commitment to high-level customization, offering cyclists the possibility of owning a bike that is as unique as its owner.

The new design is now exclusively available for the Madone Gen 8 model, Trek's flagship road bike, through the Project One customization program. Interested parties can create their dream bike at Trek's official dealers worldwide.