These sneakers, priced at almost 2000€, promise more power than changing frames or wheels: that's how the new Lore Three are

The American brand Lore is once again pushing the boundaries of cycling footwear with the launch of their new Lore Three Series, a collection of shoes that retail for nearly 2,000 euros and are completely customized through 3D printing in continuous carbon fiber. Their promise is so ambitious that the brand claims they can deliver greater power gains than an upgraded frame or wheels.

Lore Three: the most exclusive custom carbon fiber cycling shoes

At the core of these shoes is the Morphic™ 3D-print process technology, combined with a continuous carbon fiber additive printing system, allowing for a specific structure to be created for each cyclist. From the shape of the foot to the pedaling pattern, everything is individually tailored to eliminate dead spots and energy loss.

Lore claims that these Three shoes are “the most powerful and fastest shoes ever created,” and their design without dials or mechanical closures aims to minimize failures and maximize durability. Instead, they use a system of straps and anti-abrasion reinforcement panels that ensure a secure and stable fit over time.

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Two performance levels and two modalities: road and off-road

The Lore Three range is divided into two discipline-specific versions, Road and Off-Road/Gravel, and two focus levels:

• Legend Pro: designed for those seeking absolute comfort without sacrificing performance. It includes a toe box, heel cup, and upper sculpted to correct fit imperfections and improve ergonomics. Price: $1,649 (Road) / $1,749 (Off-Road)
• The Watts: the top-of-the-line model, focused on maximum performance and stiffness. Lore describes it as “the shoe that redefines what a cycling shoe is.” Price: $1,999 (Road) / $2,099 (Off-Road)

These prices position the Lore Three in the highest segment of the market, well above what most cyclists would be willing to pay for a pair of shoes. But for those seeking pure efficiency and total customization, it is an unprecedented product.

Acquiring a pair of Lore Three shoes is not just a matter of choosing size and color. Each pair is custom-made, following a four-phase process:

1. Scanning: the cyclist scans their feet in 3D using their phone or at an authorized center.
2. Design: the data is used as a blueprint to model the structure, upper geometry, and carbon plate.
3. Manufacturing: the robotic system prints the shoe with continuous carbon fiber reinforcements, optimizing power transfer and comfort.
4. Shipping: the personalized pair is delivered ready to use, with a full refund guarantee and a two-year product warranty.

Lore maintains that their shoes can offer measurable power gains, especially for experienced cyclists with refined pedaling technique and power meter use. However, as a made-to-order product, the delivery time may be several weeks, so the brand recommends planning the purchase in advance if it is to be used in competition.

While its price and exclusivity make it difficult to recommend, its biomechanical approach and manufacturing process position it as a benchmark product in elite cycling.