The BMC Factory Racing team debuts a new image

The BMC Factory Racing team has just announced on their social media an important image change for 2025. For years, the team stood out for its particular red color, but for this season they are debuting a completely new aesthetic in accordance with the new UCI regulations.

BMC Factory Racing debuts new aesthetic

Just like in the World Tour road teams, the UCI has implemented some rules this year in mountain biking regarding the aesthetics of the teams to make them easily recognizable and not be confused with each other. With this regulation, they aim to prevent several teams from sharing jerseys of a similar color, and in the case of BMC Factory Racing, this could be the main reason for their image change.

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The team's new kit, signed by ASSOS, features a striking jersey in light tones that follows a winter camouflage pattern, with the BMC logo in red standing out. A very eye-catching aesthetic that contrasts with the more sober designs of recent years.

For now, the team's bikes continue to sport a strict black color, we do not know if they are hiding something that could be a new model, we talked about it here, or if it will finally be the color of the team's Fourstroke for this 2025.