Visma-Lease a Bike incorporates a new sponsor, MistralAI, which will take a prominent place on the jerseys and vehicles of the teams. This company will also be a technological partner to leverage the potential of artificial intelligence in projects aimed at improving the performance of its cyclists.
Advertising
MistralAI and Visma-Lease a Bike join forces to leverage AI in sports performance
MistralAI, a French company, is one of the European leaders in Artificial Intelligence. This company will become part of the roster of sponsors for Visma-Lease a Bike with immediate effect following the announcement made by the Dutch team. This collaboration is born with the idea of being more than just a sponsorship but also to promote the use of AI in Cycling.
An ambition expressed by Timothée Lacroix, technology director and co-founder of Mistral AI: “Partnering with Visma-Lease a Bike is a natural combination; both organizations are based on innovation, excellence, and an unrelenting pursuit of success. We are excited to bring our AI expertise to the world of cycling and help the team reach new goals.”
In the same vein, the team's strategy director, Patrick Broe, expressed: “In today's high-performance cycling, data is everywhere, and leveraging AI is essential to stay competitive.”
In any case, this announcement has little to do with the news that emerged several days ago in which the team expressed its desire to find a new main sponsor to maintain the highest level of competitiveness.
Road
Road
Mountain bike
Road
Gravel
Mountain bike