The Specialized Factory Racing changes colors to celebrate the brand's 50th anniversary

The Val di Sole World Cup will be the first event of the year where both XCO and DH races are held together, and this has been the chosen stage by Specialized to celebrate the 50th anniversary of the brand. So all their cyclists will wear a special retro kit that recalls the design of the first Stumpjumper team.

Specialized Factory Racing debuts colors for the 50th anniversary of the brand

After some seasons with ups and downs, Specialized has returned in 2024 to dominate competitive mountain biking. Their XCO Factory Racing team does not get off the podium and in DH Loic Bruni dominates the discipline with an iron hand. So it seems like a good time to remember their origins.

As we will see throughout the weekend, all Specialized riders are wearing new kits with a design very similar to the one worn by the Stumpjumper Team in 1984. Remember that the Stumpjumper was the first mountain bike created by Specialized in the early 80s and much of the success of this sport is due to the popularity that the brand achieved in a very short time.

If you haven't already, we recommend this article where we briefly review how Mike Sinyard, founder of Specialized, went from selling components in a trailer to creating the world's most popular mountain bike brand.