Rouvy acquires Bkool and consolidates its position as a virtual cycling platform

The indoor cycling app Rouvy has officially announced the acquisition of Bkool, one of its main competitors in the sector, in a move that strengthens its international presence and marks a "significant moment for cycling fans around the world," according to CEO and co-founder Petr Samek.

Rouvy acquires Bkool

With a strong user base in Spain, France, Denmark, and other Spanish-speaking countries, Bkool becomes a strategic piece within the Rouvy group. This operation comes just a few months after the company also acquired FulGaz, consolidating an ecosystem of platforms focused on offering realistic indoor cycling experiences globally.

Despite the acquisition, Rouvy has confirmed that Bkool will maintain its brand and operate as an independent entity within the group. The immediate priority will be to ensure the stability and reliability of the service before entering a phase of active listening with the Bkool user community to jointly define the long-term roadmap.

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Samek highlights that "the union of Rouvy, FulGaz, and now Bkool brings together vast experience and unique features under one roof, positioning Rouvy as the undisputed leader in the reality-based indoor cycling market."

One of the most valued aspects of the integration is Bkool's ability to transform GPX files into 3D virtual routes, a technology seen as complementary to Rouvy's Route Creator and aligned with its mission to connect indoor and outdoor cycling. Both platforms share a philosophy focused on real routes— in contrast to gamified virtual worlds like Zwift— and offer immersive experiences with real videos, personalized training, challenges, and plans tailored to all types of users.

Alfonso García-Lozano, outgoing CEO of Bkool, celebrated the operation: "Instead of competing, Bkool joins Rouvy to work collaboratively. This new stage will allow us to offer more entertaining, meaningful, and beneficial experiences for all cyclists."

With over 250,000 subscribers and steady growth, Rouvy has established itself as a leader in the virtual cycling segment. The company ensures that this operation not only reinforces its leadership position but also opens up new possibilities to invest in product, marketing, and collaborations with strategic partners.

"The acquisition of Bkool is another step towards our mission: connecting indoor and outdoor cycling, helping cyclists improve year-round, and supporting them in achieving their sporting dreams, whether it's getting in shape, exploring exotic routes, or preparing for an Ironman," concluded Samek.

Although the amount of the operation has not been disclosed, the acquisition confirms the consolidation trend in the virtual cycling apps sector, which has seen similar movements in recent years such as the purchase of The Sufferfest and RGT Cycling by Wahoo, or the integration of indieVelo into TrainingPeaks. In this context, Rouvy emerges as one of the main players on the new indoor cycling map.