RockShox is the new official partner of the WHOOP UCI Mountain Bike World Series

Warner Bros. Discovery (WBD) Sports Europe has announced today a long-term collaboration agreement with RockShox, which becomes the Official Suspension Partner of the Mountain Bike World Cup.

RockShox becomes the official partner of the Mountain Bike World Cup

Since its founding in 1989, RockShox has been a major player in the world of MTB and has been shaping the evolution of the sport for almost four decades. From the first mass-produced suspension fork to current technologies like the electronic and intelligent Flight Attendant system, the brand, which was acquired by SRAM in 2002, has always been associated with innovation and high performance.

This agreement strengthens the historic relationship between RockShox and competitive cycling, with a constant presence in World Cup events since the beginning.

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Chris Ball, Vice President of Cycling Events at WBD Sports, highlighted:

“RockShox is recognized worldwide for being at the forefront of suspension technology, and their products have led many athletes to the top of the podium in cross country, downhill, and enduro. This partnership is built on solid foundations and will allow for greater integration in the Series in the coming years.”

Similarly, Sander Rigney, Vice President of RockShox, emphasized the importance of the link with competition:

“The UCI Mountain Bike World Cup has shaped RockShox's DNA from the beginning. It is where we develop and test the innovations that drive the sport. Partnering with the WHOOP UCI Mountain Bike World Series reinforces our commitment to the present and future of this sport and the culture surrounding it.”

After twelve rounds in 2025, the World Cup is now preparing for its next event in Les Gets (France), from August 28 to 31, with XCO and DH races. There will be one final European stop in Lenzerheide (Switzerland) before the competition crosses the Atlantic to be decided in Lake Placid (USA) and Mont-Sainte-Anne (Canada).

Additionally, we have already been able to see the 2026 World Cup calendar, you can take a look here.