Polar 360, the daily tracking bracelet to compete with Whoop

The electronic devices company launches, almost without advertising, a website dedicated to its new product called Polar 360, an activity tracker bracelet that at first glance reminds us of the well-known Whoop activity monitors. Polar aims to go beyond the usual use of these activity monitors by proposing an open platform with a development kit that will allow third parties to develop customized solutions to adapt the data provided by Polar 360 to different market segments.

Polar announces its Polar 360 platform to expand the capabilities of activity bracelets

Almost silently, a few days ago, the Polar 360 website was made public, where we can get a glimpse of the next project that the well-known sports devices brand is working on.

At first glance, Polar 360 relies on an activity bracelet that inevitably resembles the Whoop bracelet, currently used by many cyclists and professional teams to monitor cyclists' activity and rest 24x7. A bracelet without any external display unlike the activity bracelets that the brand had been selling.

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The Polar 360 activity monitor is a simple device weighing just 13 g and a battery that offers 5 days of continuous monitoring autonomy. Of course, it includes the usual functions of this type of device such as constant heart rate monitoring thanks to an optical sensor. Daily activity tracking as well as precise sleep quality monitoring.

However, the true innovation that Polar aims to offer is this ecosystem for third parties, not only from the sports world, to use the data collected by this platform to develop applications tailored to their needs through a development kit that accompanies the launch of Polar 360.

Polar proposes different uses for its new activity monitor, from the medical field to monitoring employees' work activity to achieve a healthier work environment, to mention some of the ideas that the brand presents when explaining the possibilities of Polar 360.

In fact, Polar does not plan to market Polar 360 to end users but rather focuses on a more business-oriented product, although, for now, the brand has not revealed many more details about this new ecosystem, whether it already has any collaborations or partnerships to carry out the implementation of this secretive product.