23,000€ for this exclusive Colnago that Pogacar will debut at the Tour de France

On the occasion of the start of the 2024 Tour from the Italian city of Florence, Colnago has prepared a very special bike of which there will only be 111 units (we are in the 111th edition of the Tour) and it will cost €23,000. It is the Colnago C68 Fleur-de-Lys and Pogacar will compete with it in the start of the race.

Colnago C68 Fleur-de-Lys

On June 27th, Tadej Pogacar will depart from Florence as the top favorite to win the 2024 Tour de France and he will do so on one of these Colnago C68 Fleur-de-Lys, number 1 of 111. This bike has been customized to combine some of the main symbols of Italy and France, such as the Fleur-de-Lis, a symbol of the city of Florence and very present in French heraldry.

This is how the brand explained the inspiration for this design and how exclusive the decoration is: "This pattern, in addition to being a tribute to a coat of arms recurring in French royal iconography, echoes the pattern of the frescoes of the Sala dei Gigli, one of the most beautiful rooms of the Palazzo Vecchio in Florence, the place for the presentation of the teams and the starting point of the first stage of the Tour."

"The leaf finish is applied by hand each time, resulting in the texture changing from one frame to another."

The assembly of this Colnago C68 Fleur-de-Lys is completed with a Shimano Dura-Ace Di2 groupset, Carbon-Ti chain, a Colnago x Tour de France CeramicSpeed limited edition pulley cage, and Enve SES 4.5 wheels also in a special edition with golden spokes.

As we mentioned earlier, this exclusive bike has a price tag, at the same level, of €23,000, but if you still need something of more value, the Colnago C68 Fleur-de-Lys with which Pogacar will compete in the first stage will be auctioned off immediately afterwards at Sotheby's, so its price will increase considerably.