Pogacar earns 12 million in 2025 and turns his dominance into a fortune

Although his official salary, after renewing his contract with UAE Team Emirates-XRG at the end of last year, is 8 million euros, making him the highest-paid cyclist in the world, Tadej Pogacar would have added an additional 4 million euros to his income thanks to bonuses established in his contract for achieving various goals.

Tadej Pogacar turns his quality as a cyclist into a money-making machine

Tadej Pogacar's earnings in 2025 amount to 12 million euros, including the bonuses established in his contract with UAE Team Emirates-XRG for his victories as well as contributions from his personal sponsors. These figures place the Slovenian in superstar numbers that transcend the world of cycling.

In addition to the 8 million euros that Pogacar had in his contract after renewing with UAE Team Emirates-XRG, which extended his contract until 2030, a series of bonuses for goals achieved have allowed him to reach the mentioned 12 million euros after his excellent season in which he has won three monuments, the World Championship, and another Tour de France.

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The bonuses earned by Tadej Pogacar include 1 million euros for winning the Tour de France, in addition to his contract including another 500,000 euros in the case of winning the Giro d'Italia or the Vuelta a España. Furthermore, his victory in the World Championship in Kigali earned him a respectable 250,000 euros.

In addition to the extras included in Tadej Pogacar's contract with UAE Team Emirates-XRG, there are contributions from his personal sponsors, a long list including Colnago, DMT, Met, Continental, Enervit, Jana, Plume, MyWhoosh, and Slovenian Tourism, in addition to all the merchandise available on Tadej Pogacar's website with the cyclist's personal brand TP, which is gradually gaining more relevance.

Tadej Pogacar would also receive additional commissions for the sale of each Pinarello bike or Pissei competition garments. These figures will likely increase in the coming years given Tadej Pogacar's growing global relevance as an athlete, beyond cycling, which has even led to his nomination for the Laureus Award as the best athlete of the year alongside names like pole vaulter Armand Duplantis, Carlos Alcaraz, or Max Verstappen.