Loïc Bruni bets on second-hand bikes and joins Bikeflip as an investor and ambassador

Loïc Bruni, one of the most influential bikers in the history of MTB and current reference in the world of DH, has announced his incorporation into Bikeflip as a strategic investor and official ambassador. The platform, founded by Andrea Maranelli and Fabio Wibmer, aims to transform the second-hand bicycle market from a professional, accessible, and aligned with the values of the circular economy.

The five-time world champion in DH bets on second-hand bicycles

With five UCI world titles in his record (2015, 2017, 2018, 2019, and 2022), the French biker from the Specialized Gravity Team and Red Bull athlete has decided to support the project not only with his image but also with a personal investment. His arrival at Bikeflip represents a clear commitment to promoting a structural change in the sector, facilitating the buying and selling of bicycles with total security and transparency, as already happens in other mature markets.

"From the first meeting with Andrea and Fabio, I perceived an authentic energy and a strong idea: to structure the second-hand market in the bike world, making it safe, accessible, and international," Bruni declared. "I am excited to be part of a project so aligned with my passion for mountain biking. This is just the beginning of something truly special."

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"Having Loïc by our side is a huge added value," Maranelli and Wibmer emphasize. "His experience, visibility, and commitment to MTB will help consolidate our vision and expand the international reach of the project."

The company ensures that Bruni, known for his technical riding style and charisma, will not only bring visibility to Bikeflip but will also actively collaborate in the development of initiatives that promote sustainability and the circular economy within the cycling industry.