Leadership change at BMC: John Glett will replace David Zurcher as CEO in January 2026

BMC Switzerland has announced the appointment of John Glett as the new CEO, effective January 1, 2026. Glett will take over from David Zurcher, who has led the brand since 2014 and will now join the board of directors.

The transition marks a new phase in the global strategy of the Swiss brand, focusing on road and gravel

With over a decade of experience leading BMC's global sales department and an international track record in leading companies in the sector, Glett takes on the leadership role with the aim of driving the new phase of growth for the Swiss brand, while maintaining the strategic lines initiated by his predecessor.

“We are in an excellent position to grow in our key segments, road and gravel, and we will do so alongside our network of distributors,” explained Glett. “We also want to strengthen our presence in regions where BMC is not yet fully represented, expanding collaborations and maintaining a close and cooperative approach with new business partners.”

During Zurcher's eleven years at the helm, BMC has established itself as a leading brand. “We have positioned BMC as a leader in product and technology, refined our range, and assembled an exceptional team,” noted Zurcher. “It is the right time for a transition. John brings experience, vision, and energy to take the brand to the next level.”

RECOMENDADO

What happens if you exceed your maximum heart rate? Risks of pushing yourself to the limit

What are nitrates and why will they give you an extra boost in your performance on the bike?

How to wash your bike at a gas station without ruining it

Tips for staying motivated to go out riding when cold, rain or night lurk

How to choose the right crankset and cassette: a guide to find the right ratio and extend the life of your bike

Complete 2026 UCI WorldTour calendar and key dates: the show begins

The change in leadership reinforces the continuity of the BMC philosophy: innovation, Swiss precision, and global ambition, pillars with which the company faces a new stage of international expansion and consolidation in its most competitive segments.