Italian excellence: Drali celebrates 100 years of craftsmanship and Campagnolo joins the celebration

For almost a century, the artisan bike manufacturer Drali and Campagnolo have pursued a common goal: excellence in Italian cycling. Now, the brand celebrates its centenary with the launch of the Iridio, a spectacular bicycle that, as could not be otherwise in a model forged in Milan, is equipped with the spectacular 13-speed Super Record from the Vicenza firm.

Campagnolo focuses its strategy on supporting artisan manufacturers

The Italian artisan manufacturer Drali wanted to celebrate its centenary with the launch of its new Iridio, a modern aerodynamic carbon bike that has little to do with the original steel frames with which the brand began its journey 100 years ago.

A bike that, however, pays homage to those first bikes with nods like the Speed Taster design of its steering tube that tries to emulate the cores and geometry of the joints with which its steel frames were welded onto the carbon.

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A bike that will have a version equipped with the prohibitive Campagnolo Super Record 13 group, the current top of the range of the Vicenza brand with which they take a step forward being the first of the major group manufacturers to enter the 13-speed transmissions with a completely wireless electronic operation that the brand already introduced in its previous Wireless group.

An assembly that is completed with spectacular wheels, also signed by Campagnolo. Specifically, Bora Ultra WTO wheels that, being a specifically aerodynamic bike, are chosen with a generous 60 mm profile.

In recent months, several artisan brands have presented special assemblies with the finest from Campagnolo: Festka, Pegoretti, Passoni, Sarto, Officine Battaglin... to name just a few. A clear change in philosophy from the Vicenza brand that, being completely outside the mainstream market in terms of standard assemblies, has focused the marketing of its groups on that customer who idolizes Campagnolo based on the aura of its legendary history in cycling and who seeks differentiation by opting for brands surrounded by an aura of exclusivity.