It's official, INEOS Grenadiers will wear Gobik kits from 2024

A few days ago, Egan Bernal accidentally leaked the new team kit, but now it's official. INEOS Grenadiers and Gobik have announced a long-term partnership that will begin in January 2024 and debuts with a new design for the upcoming season.

The new INEOS Grenadiers kits are from Gobik

From January 1, 2024, all the competition clothing on the bike worn by the INEOS Grenadiers team will be from Gobik. This will increase the visibility of the Spanish brand and benefit the team from the innovation and development of its products.

For Gobik, which has already been present in the World Tour calendar for several seasons, working with one of the most prominent teams on the international scene means opening a range of possibilities by increasing its presence in international markets.

The kit that the team will wear will consist of a wide selection of advanced technical garments, in addition, they will have three new products from the brand; the Reactive jersey, the Lancer shorts and the Viper gloves. All will be part of the high-end range of their collection, developed for the highest level of the World Tour, and will be available to any cyclist who wants to get them through the Gobik website and its points of sale.

Alberto García, CEO and Co-Founder of Gobik, commented on the new agreement with INEOS: “This alliance is a great opportunity to be part of the structure that is INEOS Grenadiers. They have always been characterised by being at the forefront, both at a sporting level in the preparation of the riders and at a technological level with all the material, bicycles, accessories and of course, the apparel they will wear throughout the season.’

“We are sure that at technical levels, in terms of aerodynamics and performance, the joint work with the team in the coming years will mean an important advancement in our products that of course will ultimately reach the end consumer.”

Jose Ramón, CEO and Co-Founder of Gobik, said: “Gobik has always been moved by a non-conformity mindset in the design and manufacture of cycling clothing, always trying to inspire our followers with our actions and apparel."

“In this framework, a team with as much history as the INEOS Grenadiers is a perfect partner for us that allows us to amplify our brand's message to cyclists and fans worldwide." The INEOS Grenadiers are enormously impressed by the level of attention to detail that Gobik demonstrates throughout their production process and across their wider business. Working with some of the best athletes in the world demands a lot of the garment supplier, and Gobik has shown it’s up for the challenge.

For his part, the CEO of INEOS Grenadiers John Allert explained: “From when we first met with Gobik in Murcia we felt there was a connection, I could tell they were ready to take on the challenge. The INEOS Grenadiers’ ethos is founded upon continual improvement and pushing boundaries, disrupting the norm; to keep doing that requires partners who are willing to be aligned to that ethos and be a part of the journey, Gobik has shown us that’s the way it operates too. The quality of the race kit has such a dramatic impact on rider performance, therefore choosing a kit partner is not something we take lightly, I’m looking forward to seeing where this collaboration takes us and them in 2024.”

More information at gobik.com.