How RedBull's arrival at the BORA team will be reflected in 2025
After the purchase of the BORA-hansgrohe team by Red Bull and their sponsorship starting from the Tour de France, the 2025 season will be the first full campaign under the energy drink company's umbrella. A season that should represent a quality leap for a team that aims to compete shoulder to shoulder with UAE Team Emirates and Visma-Lease a Bike.
Signings of both cyclists and staff to achieve the best version of Red Bull-BORA-hansgrohe in 2025
Although the 2024 season can be considered successful for a Red Bull-BORA-hansgrohe that managed to conquer the Vuelta a España with Primoz Roglic, the team is still far from the high hopes that the huge investment made by Red Bull has placed on it, as performance director Dan Lorang told Velo.
"Throughout this winter is when we will truly become Red Bull in terms of structure and resources," Lorang said, referring to aspects such as having full access to the Performance Center that Red Bull owns in the Austrian Alps, which will be another pillar to start the season much better prepared and have the perfect foundation to face the Tour de France with full guarantees, as well as adding more victories throughout the season.
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In addition to resources, Red Bull-BORA-hansgrohe has also invested in talent in terms of performance science, snatching Dan Bigham from INEOS Grenadiers, one of the world's top specialists in aerodynamics and time trials, as well as an excellent track cyclist, among other additions to their staff.
In fact, Dan Lorang was clear about this: "What I used to do alone, now three people do."
Finally, Red Bull-BORA-hansgrohe has strengthened their roster with some notable additions such as Oier Lazkano, with whom they aim to reinforce their role in the classics and have an tireless worker for stage races. They have also added other names like Finn Fisher-Black, Gianni Moscon, Giulio Pellizari, Laurence Pithie, Jan Tratnik, and Tim van Dyke.