"Fatto in Italia" and mid-range: Campagnolo's plan to stabilize

Campagnolo has taken an unusual step in its corporate communication to clarify the information about its difficult economic situation and the forecasts of up to 120 layoffs at its headquarters in Vicenza. The Italian brand acknowledges that the reduction in personnel is "likely" within its recently approved industrial plan, but insists that the project includes "possible positive developments" and that negotiations with the unions remain open.

Campagnolo's plan to stabilize: layoffs, Made in Italy… and new mid-range groups

In a statement sent to the press, the company emphasizes that the plan presented on November 21 has been shared with "total transparency" and that it does not contemplate the relocation of jobs, refuting part of the information published in recent days. Campagnolo stresses that "Made in Italy" remains a strategic pillar, and that it is reviewing its entire supply chain to favor shorter processes and, whenever possible, within Italian territory.

Three years of losses, tensions with the unions, and a plan to secure the future have led the company to its current situation. However, Campagnolo wanted to make this clarification after various Italian media reported that the company had accumulated more than 24 million euros in losses since 2023, despite an injection of about 10 million financed by shareholders between late 2024 and 2025.

While the company insists that restructuring is necessary to ensure the continuity of operations in Vicenza, the FIOM Vicenza union rejects the layoffs and demands to explore alternatives together with the regional agency Veneto Sviluppo. Workers' representatives argue that the financial situation "is not as critical as it has been publicly presented."

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Beyond the discussion about the future employment of its 300 employees, the statement leaves a key message for the sector: Campagnolo will return to launching mid-range groups. The brand confirms that, following the positive reception of its Super Record Wireless 13-speed, it is developing new platforms for intermediate segments, a territory it had abandoned in its recent push for premium positioning.

Campagnolo states that this catalog expansion will allow access to "broader market segments" and generate "sustainable growth in the medium and long term." It does not offer specific dates or technical details, but it does assure that it will leverage its internal experience to ensure technological continuity and stability.

The return to these price ranges represents a significant strategic shift. For decades, Campagnolo offered solutions from the basic range to top-end groups, but the withdrawal from mid-range lines left a gap that Shimano and SRAM have clearly filled. The company itself now acknowledges that diversifying into those price levels will be key to its recovery.