DT Swiss announces changes in Trickstuff and the closure of its headquarters
DT Swiss has announced a significant restructuring for Trickstuff, the prestigious brake brand acquired by the Swiss company in 2022. At the end of June, the iconic headquarters located in Freiburg, Germany, will close, leading to the relocation of various operational areas and staff layoffs.
DT Swiss announces the closure of Trickstuff headquarters
If a few days ago the exclusive Piccola HD Titanium brakes were presented, today Trickstuff is back in the news due to the restructuring of the company announced by its parent company, DT Swiss. Sales and customer service will be transferred to the DT Swiss center in Oelde (Germany), while engineering, product management, and marketing activities will be carried out in Biel (Switzerland). On the other hand, the production and assembly of Trickstuff's renowned products will take place in Oborniki, Poland.
"The decision to close the Trickstuff facilities in Pfaffenweiler, in the Freiburg region, has been really difficult," admitted Frank Böckmann, CEO of DT Swiss Group AG. Böckmann emphasized that "the team's enthusiasm and the brand identity closely linked to the Black Forest represent a very important value. That is why we are committed to supporting our employees through individual advice and support in the search for new job opportunities."
RECOMENDADO

Are you being deceived by gels? A study shows that some do not contain what they claim

The cyclist's curse of watt/kilo

Shimmy Effect: why some bikes become uncontrollable when going downhill

Why short cranks are trending?

How many calories are burned when cycling

Climbing sitting or standing, which is better?
According to DT Swiss, spare parts availability will be maintained, and Trickstuff's current product range will continue to be marketed through authorized distributors and from its official website.
This reorganization comes at a time when the prolonged waiting times to acquire high-end Trickstuff products have been generating criticism in the market. The company expects that these logistical and operational changes will help improve these aspects, although it deeply regrets the human and professional impact for those who have been key players in the brand's consolidation.