Van der Poel won with a watch worth over 300,000€

We saw it a few months ago for the first time on his wrist, with one like this he won the last CX World Championship, and now his watch has returned to the spotlight at the Paris Roubaix 2025. The Richard Mille that Van der Poel and Tadej Pogacar wore throughout the race and in their podium photo cost more than 300,000 euros.

Mathieu van der Poel and Tadej Pogacar are competing and winning with a luxury watch worth more than 300,000€

The Dutchman won his third Paris Roubaix or seventh cyclo-cross world title in the luxurious style he sometimes displays, such as his Lamborguini arrivals. In this case on his wrist he wore a Richard Mille RM67-02 watch valued at more than 300,000€.

It is the lightest automatic watch from this exclusive brand, weighing just 32 grams achieved through the combination of TPT® composite materials, grade 5 titanium, and its elastic bracelet, the lightest strap ever created by the brand.

RECOMENDADO

The Tour de France is cutting its prize money in 2026: here's how the 2.3 million euros will be distributed

The UCI uses this index to determine when the heat is dangerous for cyclists

Impossible challenges and cycling legends: The 10 toughest mountain passes on the planet

Counter-steering, braking, and tracing: the basics for improving your curve handling

Does the current UCI limit for bicycle weight make sense?

Why short cranks are trending?

This is not the first time we have seen such a watch in cycling and among the cyclists backed by Richard Mille are Tadej Pogačar, Mark Cavendish and Julian Alaphilippe. In fact we saw Tadej Pogacar get some minor injury to his wrist from this watch during Paris Roubaix.

The exclusive Swiss manufacturer has established its presence in the world of sports with an impressive list of ambassadors. From tennis with Rafael Nadal, to Formula 1 with Fernando Alonso and Lando Norris, to golf with Bubba Watson, the brand has become synonymous with prestige and high performance.

Van der Poel's gesture crossing the finish line with his watch in perfect condition is undoubtedly an image that will likely adorn the offices of Richard Mille alongside photos of Cavendish winning his 35th stage of the Tour de France and Pogačar dominating the race with his yellow watch.

By the way, on his other hand, Van der Poel was wearing the Whoop bracelet that we have talked about on other occasions.