Change of partners for one of the best MTB teams
The Italian manufacturer Wilier has announced a major change for its MTB factory team. Pirelli is out of the equation and another tire brand arrives, also Italian: Vittoria. The renowned Wilier-Vittoria team has been presented as a team with new partners but maintaining the same ambitions in 2024.
New Wilier-Vittoria Factory Team for 2024
The team has announced this change as something positive since Vittoria is a recognized and esteemed partner in the world of two wheels. It is one of the world's leading brands of high-performance bicycle tires and accessories. And its products are recognized for their innovative compounds enhanced with graphene, cutting-edge cotton and nylon casings.
"We are delighted to embark on this new and exciting journey alongside Wilier Triestina, a partner with whom we have been working for so long" said Stijn Vriends, president and CEO of Vittoria.
"This collaboration marks an important milestone for Vittoria as we strive to reach the top of mountain biking, a segment that has immense importance for our brand. As their technical partner, we will stand shoulder to shoulder with the cyclists and mechanics of the Wilier-Vittoria MTB Factory Team, providing unwavering support in every challenge they face with our top-of-the-line tires and inserts. I wish the entire team a year full of joy and success!". concluded Vriends.
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Wilier, for its part, is ready to embark on its third year with its team and after two seasons in which its brand has led the most important races in the world, from the World Championship to the European Championship and the World Cup.
"We embarked on this adventure in 2022 with curiosity and motivation... Two years later, we cannot deny that the satisfactions have arrived, and I am sure that many more will come, even from a commercial perspective. Taking our brand to the top of the most important mountain bike competitions on the planet is a goal that drives us to work with even more passion and determination. Wilier excels not only in road bikes, and the results over these years are proof of that. With Vittoria, we know each other very well; they are among our strategic suppliers. Historically they have supported us in our road sponsorships, and now deciding to invest together in an off-road market expansion project adds more value to the operation. I am very satisfied with all this and wish the best to the team and its followers". Explained Enrico Gastaldello, CEO of Wilier Triestina.
For the moment we have only known this change of partners and it remains to be seen who will be the members of the team. The full lineup will be unveiled next Tuesday, February 6.