Avinox responds to criticism and defends powerful motors for eMTB: "More power does not mean more speed"

The power escalation in motors for eBikes continues to generate debate within the industry, and now it has been Avinox that has decided to publicly position itself. The brand has published an extensive statement in which it defends that the increase in power in eMTBs should not be interpreted as a threat to safety or trails, but as a tool to make mountain biking more accessible, controllable, and capable.

Avinox insists that power does not equate to speed

The message comes at a particularly sensitive time for the sector. The UCI has already introduced regulations that limit the maximum mechanical power in competition to 750 W at the rear wheel, and manufacturers like DJI had to adapt their Avinox systems to homologate them under the regulation with the specific version Avinox M2S RACE750. Meanwhile, the market continues to see motors that are increasingly powerful, capable of exceeding 100 Nm and 1,000 W in specific modes.

The core of Avinox's message revolves around a clear idea. The brand believes that there is a widespread confusion between power and speed. As it explains, the increase in power is not aimed at making bicycles reach higher maximum speeds, something that is still limited by regulations, but rather to offer more capability in technical situations and at low speeds.

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The company cites steep climbs, rocky sections, or technical maneuvers where a greater torque delivery can help the cyclist maintain balance, avoid putting a foot down, and overcome obstacles with more confidence.

Avinox also argues that a system with more assistance can even reduce risks in certain situations by minimizing traction loss or lock-ups during a technical climb.

Another of the manufacturer's main arguments is that the key is not only in offering high power figures but in how that assistance is delivered. Avinox claims that its algorithms manage power in a progressive and predictable manner to maintain control of the bicycle.

The brand also emphasizes that its systems allow for the customization of assistance modes and delivery limits according to the terrain or user preferences. The goal, as they explain, is to adapt the motor's response to very different situations, from fast XC trails to technical climbs or cargo bikes.

“Democratizing mountain biking”

One of the most striking sections of the statement is the social approach that Avinox tries to give to high power. The company argues that rigidly limiting assistance can harm precisely those users who benefit the most from it.

The brand specifically mentions cyclists with less physical condition, heavier riders, people with disabilities, or users who transport cargo. According to Avinox, for many of them, high assistance is not a luxury but a key element to access mountain biking on equal terms.

In that line, the manufacturer states that greater assistance allows for tackling tougher climbs, covering longer distances, and gaining confidence more quickly.

System protection and wear reduction

Avinox also attempts to address another major argument against more powerful motors: premature wear of transmissions and components.

The company claims that its systems constantly monitor usage conditions and adjust torque delivery to protect the bicycle. Among the examples it provides is the automatic reduction of power during gear shifts to decrease stress on the chain, cassette, and derailleur.

Additionally, the brand explains that the development of the motor is not done in isolation but by optimizing the complete bicycle setup, including brakes, wheels, tires, frame, battery, and software.

A direct message to the industry

Perhaps the most compelling point of the statement comes when Avinox responds to those who believe that the power escalation could jeopardize the future of the sector or provoke more restrictive regulations.

The company asserts that innovation should not be hindered by "arbitrary" limits and argues that progress should be measured by safety, performance, and accessibility, not by the fear that more power is necessarily a negative thing.

Avinox's positioning makes it clear where it wants to evolve a part of the eMTB industry. More power, yes, but accompanied by advanced electronic control, total system integration, and adaptation to different user profiles. A debate that will likely continue to grow as eBikes become even more capable.