Adidas redefines its sports optics with the Powervizn system

Adidas Sport Eyewear has introduced its new POWERVIZN™ lens system, a new optical base that will be integrated into its entire current collection. This technology promises to improve the reading of the environment in real-use situations where light changes constantly and the terrain demands immediate visual precision.

Adidas brings its optical innovation to sports performance with the POWERVIZN™ system

The development is based on how vision behaves in real conditions. The brand identifies four factors that influence what the athlete sees: light, terrain, external interferences, and the lens configuration itself. From there, the system is built by combining several elements that work together.

The first block is the base tint along with High Contrast technology. This combination enhances the definition of the environment and makes it easier to distinguish changes in surface or terrain references more quickly. The improvement is not limited to sharpness; it also affects depth perception, which is crucial when the pace is high or the terrain is uneven.

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Building on that base is the mirror coating, which reduces reflections on highly exposed surfaces like asphalt, water, or snow. The combination of both elements allows the lens to function across a wide range of light, from intense sunlight to lower light situations, including adaptive configurations.

The system also addresses the factors that affect vision during use. The lenses incorporate hydrophobic and oleophobic treatments on both sides to prevent water, sweat, or dirt from adhering and deteriorating clarity. This helps maintain more stable vision when conditions become challenging.

POWERVIZN™ thus defines a complete optical structure that becomes common across the entire adidas Sport Eyewear range.