Trek unveils its design "Untitled No. 25" alongside the Lidl-Trek team for the women's Tour

Trek has officially unveiled Untitled No. 25, the latest addition to its Project One ICON custom paint series, and it has done so in a big way: it will debut this week at the Tour de France Femmes avec Zwift alongside the Lidl-Trek team.

Trek launches "Untitled No. 25," a new Project One ICON design for the 2025 Tour de France Femmes

The brand notes that this new design merges clean geometric lines with splashes of expressive paint, creating an aesthetic that symbolizes the delicate balance between the structure of training and the creative chaos of competition.

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"Untitled No. 25" thus becomes an artistic representation of the spirit of overcoming and preparation that characterizes the Lidl-Trek women's team.

The paint is integrated into the exclusive Project One ICON range, known for offering artisan finishes, attention to detail, and is only available on Madone SLR models.

The new design can be configured through the Project One customization program at official Trek dealers.