The Visma presents its jersey for the Tour de France, but asks for help from its followers

The Visma Lease a Bike team has presented what will be their jersey for the 2026 Tour de France, a garment that connects directly with the Grand Départ in Barcelona and once again, as it did a year ago, gives fans the power to decide its final version.

Visma Lease a Bike brings Gaudí to the Tour 2026 and leaves the final design in the hands of fans

The proposal revolves around a creative concept called The Architect, in which the figure of Antoni Gaudí and the visual language of the city condense the entire identity of the design. It is not just a simple aesthetic inspiration. The team has sought to translate into the jersey some of the great works of the Catalan architect, especially his way of understanding resistance and efficiency in nature.

One of the central elements of the design is the honeycomb pattern. A resource that Gaudí used in his works both for its aesthetics and its structure. The honeycomb, for Visma, symbolizes the idea of small units that, when working together, form a solid and efficient whole.

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The result is a jersey that seeks to represent both the character of Barcelona and the internal identity of the team, with a recognizable graphic loaded with meaning beyond color or sponsorship.

For the second time in its history, the team opens the creative process to its community. This time, fans will be able to choose between two variants of the jersey, a light version and a dark one, both based on the same graphic concept.

The voting will be active between April 21 and 23, and the winning design will be the one the team uses during the Tour de France. It is a direct way to involve fans in a decision that is normally limited to the internal realm of brands and teams.

Additionally, during the pre-order phase, fans will be able to add their name to the jersey, integrated discreetly into an element that resembles an architectural signature, further reinforcing the link with Gaudí's work.

The team emphasizes that this initiative responds to the growth of its fan base and the increasing presence of its characteristic yellow and black tide on the roads. According to Jasper Saeijs, the team's marketing manager, “our fans are an increasingly important part of the team and it is special to be able to involve them directly in the design of the Tour jersey.”