The best kept secret to date? Shimano announces a presentation for June 5th

Shimano announced a few days ago that on June 5th they will make a presentation of something new, without offering any kind of advance or official hint about the component in question. This has sparked speculation, especially in MTB, where persistent rumors have been circulating for months about the possible arrival of a new XTR group.

Shimano announces something new on June 5th

The most striking thing about this announcement is precisely the absolute secrecy that surrounds it. In an era where most technological developments are leaked long before their launch - often through images captured in competitions - it is unusual that just three days before the key date nothing has been seen on competition bikes, nor has the use of possible prototypes been detected in the XCO World Cup.

 

 

 

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Shimano has a large number of official teams and cyclists in competition but it does not seem that any of them have ridden with components outside of the catalog, at least in media tests. This further fuels the mystery surrounding what could be one of the most carefully crafted and discreet presentations of the last decade by the Japanese giant.

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If the launch of a new XTR group is confirmed, we would be facing a long-awaited evolution by fans and professionals of XCO, who have been seeing rivals like SRAM take the lead in innovation and visibility for years.