Strava hires a YouTube executive as new CEO

New time in the popular sports social network Strava, after Michael Horvath, one of its co-founders 15 years ago, resigned from his position at the helm. His replacement at the head of the company, Michael Martin, will bring all his experience harvested at YouTube to continue driving Strava towards new heights.

Strava seeks to continue growing with the help of the former manager of YouTube Shopping

The next January 2nd will mark a significant change in Strava. A few months ago, Michel Horvath, one of the company's co-founders, announced his intention to leave his position after 15 years at the helm. He has remained in the position until finding the right person to guide the future of Strava in the coming years, whom he will guide from the position of Executive Advisor.

A task that has fallen on the shoulders of Michael Martin, manager at YouTube Shopping from where he has tried to diversify the activity of the popular Google tool. Before that, Martin worked for Nike, where he drove the entire digital ecosystem of the brand, so his experience in the field of networks in addition to his leadership is extensive.

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In recent years Strava has enjoyed enviable growth. Michael Martin, from his experience creating communities, will seek to drive new products and features of Strava, such as the recently incorporated messaging within the application, so that this growth does not stop.

Martin was delighted to become part of Strava and of which he was already a member as a user while thanking the opportunity to be able to take it to a new level.