Rapha x Palace come together again in this collaboration

Surely many missed the flashy designs that the skate world brand Palace created a couple of years ago for Rapha garments and Cannondale that the EF Education-EasyPost used in the 2020 Giro d'Italia and in the 2022 Women's Tour de France. Now, Rapha and Palace join forces again to celebrate Rapha's 20th anniversary.

Rapha presents a limited edition kit created by Palace to celebrate its 20th anniversary

Of all the kits created over 20 years by Rapha, undoubtedly, some of the most desired were those created in 2020 and 2022 for EF Education-EasyPost, which have practically become collector's jerseys and, due to high demand, were sold on platforms like Ebay for prices even well above the original.

A completely atypical and very casual design kit that caused a stir by not resembling anything usual in road cycling where trends in team designs are often repeated, even fashionable colors that sometimes make it difficult to distinguish one team from another in TV broadcasts of races.

Rapha has not revealed much about this new collection that will be made public in a few hours, but, from what they hint on their website, it is dominated by designs with a retro air, precisely as a tribute to the 20 years of Rapha.

A brand that undoubtedly revolutionized cycling styling by going beyond being a clothing brand and sought to create a community by involving its users in a way of understanding cycling. Beyond training and results, the important thing became the how: doing routes in beautiful places, stopping for coffee, sharing experiences, etc. all elegantly uniformed where style also became part of the sport.

A trend that, in the world of social media where it is as important to do as to tell followers about it, has been copied by many other brands in a business model that creates true loyalties to the various textile brands, whether it be Rapha, Poc, MAAP, PAS Normal Studios or any of the several brands that have chosen this path where aesthetics are an essential part, sometimes even above performance, an aspect that more traditional brands pay more attention to.