Rabobank returns to professional cycling to join Visma Lease a Bike

Road 27/02/25 10:00 Migue A.

The Dutch bank Rabobank is a historic sponsor of cycling and after a few years away from the main scene, they have just announced their return alongside one of the best teams of the moment, Team Visma | Lease a Bike. Rabobank will join the team with the aim of promoting the development of young talents and encouraging an active and healthy lifestyle.

Rabobank returns to professional cycling to join Visma Lease a Bike

Rabobank returns to cycling as a new partner of Team Visma | Lease a Bike

Although it will come into effect on July 1, 2025, the agreement has been officially announced today and represents a new chapter in the relationship between Rabobank and elite cycling.

Rabobank has been a key player in Dutch sports for decades, driving initiatives in multiple disciplines, but in the common imagination, it has always been remembered for its World Tour cycling team.

Their return to professional cycling will be as a new partner of the powerful Team Visma | Lease a Bike and one of the pillars of this collaboration is Rabobank's participation in the Ready2Race program, an initiative designed to introduce young people to the world of cycling in an accessible and motivating way. In addition, the bank also becomes a strategic partner of the Dutch national team, expanding its impact on Dutch sports.

Rabobank returns to professional cycling to join Visma Lease a Bike
Pauline Ferrand Prevot, star signing of Visma this year, won the Road World Championship in 2014 and will now be sponsored by Rabobank again

Richard Plugge, CEO of Team Visma | Lease a Bike, highlighted the importance of this alliance:

“This is a special moment. Rabobank has a deep heritage in cycling. In 2012, they gave us the opportunity to rebuild the team with Blanco and bring cycling back to the fans. That they now decide to join us again as partners is a great recognition. It shows how much cycling has evolved in recent years and how our team has become synonymous with professionalism, integrity, and success. Through this collaboration, we continue to build the future of the sport and inspire the next generation of cyclists. We are proud of this partnership and excited about what we can achieve together.”

Stefaan Decraene, chairman of the board of Rabobank, expressed his enthusiasm for this new stage:

“Rabobank has supported sports in the Netherlands for many years, from amateur players to athletes with Olympic and Paralympic aspirations. With the addition of Team Visma | Lease a Bike to our sports partnerships, we return to our old love: cycling. As a sponsor of the men's and women's teams, as well as the development team, we are eager to support together the next generation of cycling talents.”

 

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Rabobank regresa al ciclismo profesional para unirse al Visma Lease a Bike

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O Rabobank retorna ao ciclismo profissional para se juntar ao Visma Lease a Bike

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Rabobank revient dans le cyclisme professionnel pour rejoindre Visma Lease a Bike