Porsche is developing its own motor for eBikes

Porsche continues to advance in its entry into the electric bike market with the development of its own motor. After years of investment, the division now employs around 350 people and aims to take the next big step with a motor unit that could be unveiled in 2026. The brand is currently in the prototype testing phase.

Porsche's landing, getting closer: the latest step of a giant hungry to conquer cycling

For some time now, the automobile industry has been looking with interest at the cycling market. Some companies have dabbled - as part of a possible image washing strategy - and others have entered the sector with force. Porsche is one of those that has presented a more ambitious proposal and, although its appearance dates back just a few years, they have stepped on the accelerator to grab a good piece of the pie.

Over this time, Porsche has acquired Greyp and Fazua - one of the leading players in the manufacture of eBike motors and batteries - and markets several models under its name and under the Cyklaer brand. In addition to this, there is the news that revealed their intention to develop Porsche motors, the start of testing phase last year and the search for a factory in European soil.

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Information about the brand's plans had been coming out little by little. The only thing known about their motors is that they had already passed the initial development stages and were entering a testing phase. Porsche eBike Performance CEO, Jan Becker, reported at the time that he had been able to experience the motor himself and found it "very promising."

Speculations placed the launch two to three years away. Now, after a period of silence, it has been confirmed that Porsche's agenda marks 2026 as the year they will unveil the motor. Becker has made statements again, this time to the Eurobike magazine, and explained that Porsche's eBikes division already employs 350 people -130 in Croatian territory-.

Thus, the Germans will gather the software and technical knowledge of Greyp to pour them into both Fazua motors and the Porsche eBike. Beyond this, Becker explained that the immediate future was set on two objectives: on one hand, developing a high-end motor unit for e-MTB; on the other hand, a proprietary development system for the models they will launch in 2026.

This way, Fazua will continue to be in charge of developing motors for electric bikes for different manufacturers, while Porsche could pave its own path with a motor that would be incorporated into their bikes. 

If this becomes a reality, the move would diversify the offer and would put on the table a catalog that would meet the two main demands of the market: lightweight motors that would be produced for other brands and a powerful proprietary motor to position the brand at the top of the pyramid.