MAAP arrives at the WorldTour with GreenEDGE Cycling

The Australian cycling clothing brand MAAP will debut in the WorldTour next season as the official technical supplier of GreenEDGE Cycling, which will dress the teams Team Jayco AlUla, Liv AlUla Jayco, and the Continental Liv AlUla Jayco. 

MAAP will arrive at the WorldTour in 2025

After a long history in which the cycling equipment manufacturer MAAP has supported cyclists and teams in the Continental or development category, such as Trinity Racing and Lifeplus-Wahoo, it will make the leap to the WorldTour with the historic Australian structure GreenEDGE. 

This partnership represents the union of two iconic brands in Australian cycling that share the mission of focusing on performance, innovation, and the popularization of this sport.

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The 2025 kit for the different teams in the structure (Team Jayco AlUla, Liv AlUla Jayco, and the Continental Liv AlUla Jayco) has a distinctive MAAP aesthetic that includes influences from the team, the homeland they both share, Australia, and AlUla, the co-sponsor.

The brand explains that its design aims to convey a sense of movement and speed, combining inspirations from nature, such as the wind-swept sands of the Outback and the AlUla desert, with influences from the world of professional cycling, such as photographic finishes with motion blur and wind tunnel testing.

The color palette of the kit is also inspired by similar elements. The desert night skies, AlUla sunsets, and the Aurora Australis (or Southern Lights) are found in the intense violet color "Aurora" and deep blue "Midnight" of the kit.

MAAP has worked directly with the team and key riders to develop a series of new products and exclusive features that will enhance the technical performance of the kits.

In the coming weeks, replicas of these kits will be available for sale on the MAAP website.