Spectacular jersey for Mikel Landa and the renowned T-Rex Quick-Step
The Vuelta a España is about to start and Mikel Landa has a new jersey. Soudal Quick-Step has announced a name change for the Spanish tour that begins this Saturday in Lisbon. The Patrick Lefevere team will compete for the general classification with Landa as the leader, who is currently in one of the best moments of his sporting career after finishing fifth in the last Tour de France.
Mikel Landa will be the team leader in La Vuelta
For this edition, the team will compete under the name T-Rex Quick-Step, in a strategy aimed at promoting the range of sealants and adhesives from the T-Rex brand, which is part of the Soudal brand. The team will also wear a new special jersey designed by Castelli, featuring the T-Rex logo. Additionally, the Belgian team has made changes to the team's design, along with various dinosaur-themed initiatives during the three weeks of the race.
The team, led by Mikel Landa, is presenting itself with a dinosaur theme that has already captured the public's attention and will surely attract even more during La Vuelta. Landismosaurus Rex, as the team has referred to the Basque cyclist, has expressed his enthusiasm for the new design, stating: "It's a really cool design. The dinosaur face is something very different from anything seen in the peloton, and I think it's an iconic design that people will remember for a long time. It's an excellent way to thank Soudal for their support and promote one of their most important brands in a stylized way that will attract a lot of attention."
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Nuno Ribeiro, Soudal's Regional Director for Southern Europe, has celebrated Mikel Landa's team's new jersey: "We are incredibly proud that La Vuelta starts in the vibrant city of Lisbon. This start in the Portuguese capital celebrates the rich culture and growing importance of this region, both for the world of cycling and for our business," he stated.
Furthermore, he added that "it is an exciting opportunity to highlight our T-Rex brand, which represents durability, power, and innovation, qualities that align perfectly with the spirit of competitive cycling." "The name change from Soudal Quick-Step to T-Rex Quick-Step reflects Soudal's strategic focus on promoting T-Rex as a leading brand in the adhesive and sealant market," he concluded.
In addition to the changes in the name and jersey, the T-Rex Quick-Step team will integrate various dinosaur-themed activities throughout the race.