Is LeBron James announcing a 32" Canyon?

LeBron James, the NBA player and one of the most influential sports ambassadors on the planet, has posted on Instagram an apparently innocent message announcing that Canyon has something new ready to present.

LeBron does it again: a video, a phrase, and half the internet waiting to see what Canyon is going to present

In the published video, LeBron appears on a dual suspension bike, in a studio, more posing than pedaling. And among quick cuts, a gravel bike also sneaks in. Nothing accidental in a carefully chaotic teaser.

 

 

 

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Here is where the story intersects with a trend that has been dominating headlines for weeks: the jump to 32-inch wheels.  And if there is a type of cyclist for whom 32” makes sense, it is precisely someone with LeBron's height. For a rider who is 2.06 m tall, an oversized wheel is not a whim; it is a solution to real problems of geometry, stability, and ergonomics.

We have no idea if Canyon's new product will go in that direction or something completely different, but the brand has achieved what it was looking for: maximum exposure and thousands of amateur detectives speculating in the comments about whether it is carbon, aluminum, enduro, gravel, mullet, or that supposed “32er” prototype that, without being shown, already has half of cycling glued to the screen.