How to get Google to show you more news about bikes

Every day we open our mobile and Google Discover throws dozens of news articles at us. Some do interest us, but many others have absolutely nothing to do with our hobbies. Politics, celebrities, viral topics, or generic content that ends up taking the space where more news about bikes, mountain biking, road cycling, gravel, or cycling technology could appear. And this is where you can do something very simple to change it.

The Google setting that can completely change the news you see every day

Google allows you to indicate what your favorite sources of information are. If you add Brujulabike.com to that list, the algorithm will understand that you want to see more bike-related content and will start showing it to you more frequently both in Discover and in some personalized search results.

This doesn’t mean you will stop seeing other media or content, but it does help Google prioritize topics that really interest you.

In our case, it also means you will receive:

• Breaking news about MTB, road cycling, and gravel
• Releases of bikes and components
• Coverage of the World Cup and major tours
• Videos, tests, and technical reports
• Results and race analysis
• Content about training, nutrition, and technology

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In other words, less noise and more cycling.

Why are we asking you this?

Because today a large part of readers access news through Discover or Google’s personalized feed. And the problem is that the algorithm often prioritizes very general, sensationalist, or simply viral content.

When you mark a source as a favorite, you help train that algorithm to show you more specialized and higher quality content on the topics you really follow. And yes, you also help us.

Brujulabike is a specialized media outlet that publishes daily content about competition, equipment, technology, and cycling culture. The more readers indicate to Google that they want to see this type of information, the easier it will be for cycling to have a presence compared to other much more massive content.

How to add Brujulabike to your Google preferences

The process takes just a few seconds:

1. Open this link from your mobile
2. Check “Brujulabike”
3. Select “Follow” 

From there, Google will start to understand that you want more bike news in your feed.

Most users still don’t know that they can customize the sources that appear on their mobile. But doing so greatly changes the experience.