Gravel extends to running

There are trends that transcend the borders of their sector and Gravel is reaching such popularity that many non-cycling brands are jumping on the bandwagon. This is the case of the French manufacturer Salomon, which is already advertising a Gravel category for running on its website.

Gravel extends to other sports

If in cycling it still raises controversy among those who continue to argue that gravel always existed but was not labeled before, or those who claim that gravel is the mountain biking of the 90s. We imagine that in running it will still stir up more controversy.

There is no doubt that the trend of the Gravel label is growing, and any novelty with that name is guaranteed attention. But aside from marketing tricks, the true success of gravel is that it targets the middle ground where most athletes are located. And that should work in any activity.

In cycling, gravel has brought together all road cyclists who did not have or did not want to learn the necessary technique for some mountain bike routes, and all bikers who wanted a bike to ride easily for hours without the danger of the road. A marketing strategy that can be replicated in the running sport among road and trail runners. It may be that gravel has been practiced in both sports for a long time, but it is only now that labels have been put on it and specific products have been developed.

Another key in the success equation of Gravel is that it is a sport where aesthetics play a very important role, something that in the age of showing off on social media is increasingly relevant and enjoyable for athletes.

It seems that Salomon has wanted to take part in all of this with its Gravel Running collection aimed at runners who do most of their activities on simple dirt tracks, parks, or non-technical trails around cities.

As we were saying, in reality it is just about using a label that is easily recognized by the public, because under it Salomon has versatile garments and shoes from various collections. Although their new shoe DRX DEFY GRVL could perhaps be the first of a complete GRVL range.