Gobik and INEOS Grenadiers sign one of the most radical aesthetic changes of the WorldTour 2026

INEOS Grenadiers has officially presented its kit for the 2026 season alongside Gobik, its textile technical partner, featuring a visual identity change that marks a significant turning point for the British team. The major novelty is a much brighter color palette dominated by orange.

INEOS Grenadiers presents its new Gobik kit for 2026

A strategic shift that seeks not only an aesthetic renewal but also to reinforce the visibility and immediate recognition of the team within the WorldTour peloton, in an increasingly saturated context of similar designs and colors.

For the first time in its history, INEOS Grenadiers adopts orange as the main color of its visual identity. This is not a casual choice, as currently no other WorldTour team uses a similar aesthetic, allowing the team to clearly and recognizably differentiate itself in races.

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This clean and bright orange is combined with a white base that adds brightness, visual balance, and a sense of modernity, without losing the sobriety and elegance that have traditionally characterized the team since its inception.

The design's goal is for INEOS Grenadiers to be identifiable at a glance, both on television and live. The prominent color ensures a strong presence in the peloton, while the white panels at the bottom of the jersey help structure the outfit and enhance the visual impact.

From Gobik, they explain that the development of the new kit has been a collaborative process, involving both the sports management and the team’s riders themselves.

“The INEOS Grenadiers kit for 2026 has been designed for the team to stand out like never before in the peloton. Orange, an iconic color for the team, reinforces its identity within the group and is combined with light gray shorts, developed in close collaboration with the team management, the riders themselves, and our designers. We sought a color that not only offered visibility and modernity but also made it a symbol of fashion and trend within the peloton. The collaboration of everyone has been key to creating a kit that reflects the INEOS character; the willingness to always innovate”, explains Alberto García, CEO of Gobik.

Beyond the design, the new INEOS Grenadiers kit consists of the Reactive 2.0 jersey, while the shorts correspond to the Lancer Diamond, both developed to offer maximum performance in the most demanding WorldTour conditions.

These garments prioritize precision in fit, aerodynamics, breathability, and comfort, key aspects in long and high-intensity stages, and are part of the most advanced competition collection from the Spanish brand.