Fulcrum celebrates two decades of innovation towards perfection

This 2024 that is coming to an end has been a special year for Fulcrum. The wheel brand has celebrated its 20th anniversary, a long journey in which they have worked to ensure that their wheels convey the perfect sensations of pedaling, both to professional cyclists and to enthusiasts who use their wheels.

Technology in search of perfect sensations

20 years ago, Campagnolo created the Fulcrum wheel brand, a brand that was born with the intention of overcoming the reluctance of many road cyclists to ride wheels from the Italian brand without using a group from this brand. Thanks to Fulcrum, the Vicenza brand made Campagnolo wheel technology accessible.

However, over all these years, Fulcrum has gained its own identity and, although it still shares some technical solutions with Campagnolo wheels and belongs to it, few now associate these two brands because Fulcrum has managed to create its own personality and expand its range of products beyond the road with gravel and mountain bike models that have not left their users indifferent.

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Users among whom they have always tried to have renowned professionals who would help in the development of their products. In the road cycling world, providing support to teams like QuickStep, Lampre, Cofidis, or Bahrain-Merida and to cyclists like Paolo Bettini, Tom Boonen, or Vincenzo Nibali who turned models like the Racing Zero into true references.

It was no different in mountain biking, where cyclists like Julien Absalon, Gunn-Rita Dhale, or José Hermida have even won Olympic medals with their Red wheel models.

Wheels in which Fulcrum has always tried to combine the best materials and technical solutions, tested for hours in the laboratory and in field tests with the aim of providing the best sensations that wheels can offer.

From now on, Fulcrum's goal is to continue strengthening the result of a team effort of dozens of cycling enthusiasts who manufacture their wheels to continue advancing in the next 20 years now with the accumulated experience along the way and ready to face all the challenges and opportunities that arise.