Bora-Hansgrohe to switch from Shimano to SRAM in 2024

A few days ago, young Emil Herzog, who will race with Bora-Hansgrohe in 2024, posted some photos on his social networks where he was seen with the team's S-Works Tarmac SL8. It did not go unnoticed that his components were not Shimano, until now Bora's technical partner, but SRAM.

Bora-Hansgrohe also switches to SRAM

To the images published by Herzog, the confirmation by Cyclingnews that Bora-Hansgrohe will race with SRAM from 2024 has been added.

Team Bora Hansgrohe will ride on SRAM next season.

: Emil Herzog pic.twitter.com/UFroJaYJDt

— Lukáš Ronald Lukács (@lucasaganronald) December 9, 2023

This move adds a new World Tour team for SRAM and although we do not know if it is related to the signing of Primoz Roglic by Bora, it offers the possibility that the new star of the team can continue competing with the groups he has been using in 2023 with Jumbo-Visma. It is worth remembering that during the Giro d'Italia that he ended up winning last season, Roglic used several SRAM combinations, like a single chainring group with the Red XPLR derailleur and a 10-44 gravel cassette.

Pending the official announcement and after 9 years competing with Shimano, Bora-Hansgrohe will be an official SRAM team at least in 2024, as it is also not known for how many years the agreement will be.