Specialized has a new boss, Armin Landgraf replaces Scott Maguire as CEO

The management of Specialized has announced a significant change in its leadership. Armin Landgraf, who was in charge of Pon.Bike (Santa Cruz or Cannondale) and Canyon Bicycle, is now the new CEO of Specialized. Landgraf replaces Scott Maguire, who will now lead the innovation and technology department.

Armin Landgraf is the new CEO of Specialized

Armin Landgraf has been part of Specialized since 2022 as the global markets chief, and previously served as CEO of the Pon.Bike group, with brands like Cervelo, SantaCruz, or Cannondale, between 2015 and 2019, and of Canyon between 2019 and 2021. Also in 2022 was the year when Maguire took the helm of Specialized as CEO, appointed by the brand's founder Mike Sinyard.

Now, in a statement, Specialized announces the CEO change as follows:

"Scott has been instrumental in leading Specialized through challenging times while launching incredible products to maintain the dominant position we have today." "With this new appointment, Scott will lead the newly created innovation department, focused on electrification. Scott will lead this department and use his deep experience and unique talent for innovation."

"The team is excited about the leadership that Scott and Armin will bring in their new roles as we continue our transformation." "Our mission to Pedal the Planet Forward requires Specialized to be a strong and prosperous business, inspiring the world to pedal through innovation. We are more confident than ever in our future and what we bring to the world."

If you haven't already, we recommend reading this article where we delve into the history of Specialized, a brand that was born with Mike Sinyard selling components out of a trailer.