Alejandro Valverde launches his own brand

While we continue to wait for confirmation of the rumors that placed Alejandro Valverde as the new Spanish road cycling coach, the Murcian continues to advance in his personal projects with the presentation of his new brand "Beyond the Summit" with which he intends to reflect the essence, values, and pursuit of improvement in this new stage of Valverde.

Image presented to accompany Alejandro Valverde in his projects

"Alejandro Valverde, an emblematic figure in world cycling, redefines his legacy with the launch of his new brand identity, both verbal and graphic. This initiative not only pays tribute to his historic career, but also marks the beginning of a stage full of new challenges and achievements beyond professional cycling."

This is how Viraliza Brand Lab explains, the company that has been in charge of designing the brand image that will accompany Alejandro Valverde in his upcoming projects, expressing what they wanted to convey when ideating all the imagery of this new brand.

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A presentation that is accompanied by the video that you can see along with these lines, exploring the physical and mental effort that led Alejandro Valverde to conquer the highest peaks and discover what lies beyond his own limits.

The new brand image will not only be a communication tool but has been designed as a natural extension of Alejandro Valverde as a person and athlete, while seeking to strengthen the emotional bond between the Murcian and the fans.

"Branding is not just a logo or a theme, it is the way to share who you are and what you represent," pointed out Alejandro Valverde himself, who seeks to give value to what he has meant in the history of this sport while opening a new chapter in which he aims to serve as "inspiration for millions of people who share his passion for overcoming limits," as emphasized by Viraliza.