Which bike brands and components had the most victories in the Grand Tours of 2025?
With the 2025 season coming to an end, it's time to take stock. One of them is how successful each of the brands has been in competition, which ultimately is a clear demonstration of the profitability that the various cycling firms achieve through the large investments in sponsorship they make. In any case, few surprises, those who invest in the best teams are ultimately the ones who gain more visibility in the form of victories.
These are the brands that triumph the most in the grand tours
With the investments that brands make in sponsoring different teams, the goal is to obtain a return in the form of visibility and brand image that makes anyone considering buying their next bike consider them over others when making a choice. If we were to do a small survey, something like "tell me the first five bike brands that come to mind," they would likely coincide a lot with the brands that achieve the most victories. These are the best of the year 2025.
And when it comes to sponsorship investments, the most relevant brand in the world continues to be Specialized, which, despite its male teams, Red Bull-BORA-hansgrohe and Soudal-QuickStep, not having strung together a great campaign despite the notable visibility that always comes with having Remco Evenepoel as the main ambassador, their female teams: SD Worx-Protime, AG Insurance-Soudal, and FDJ-Suez have dominated the season. A total of 17 victories puts them at the top of the most successful brands of 2025.
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With just one victory less, always talking about performance in the grand tours, the biggest showcase for bike brands, we find Colnago, a historic cycling brand that continues to be linked to the great champions, in this era to the one called to be the greatest cyclist in history if he continues his progression: Tadej Pogacar. But it's not just Pogacar who has delivered victories for the Italian brand, but teammates like Isaac del Toro or Jay Vine have also taken Colnago to the top; and let's not forget the girls with great performances like Maeva Squiban in the Tour de France.
On the other hand, the Cervélo bikes of Visma-Lease a Bike also achieved a juicy loot in the grand tours of this season with no less than 13 triumphs. Among them, shine with their own light the victory in the general classification of La Vuelta, as well as a stage, by Jonas Vingegaard and, the big prize, the spectacular Tour de France that Pauline Ferrand-Prévot marked, who in addition to the general classification won two stages.
This ranking obtained with the bikes is replicable to the wheels where the Roval wheels of Specialized are the ones that have achieved the most victories compared to the ENVE wheels used by the cyclists of UAE on their Colnago bikes and the Reserve wheels used by the Cervélo bikes of Visma-Lease a Bike.
These classifications are reflected in the groups used where Shimano, simply because it is mounted by the majority of teams, maintains its hegemony having achieved 50 victories in grand tours throughout 2025. SRAM, however, continues to gain presence, with its cyclists having raised their arms in victory on 35 occasions. Riders from teams like Lidl-Trek or Visma-Lease a Bike, both male and female, as well as Red Bull-BORA-hansgrohe, which also mounts the Red AXS from the American brand.
However, bad times for Campagnolo, only present in the bikes of the Cofidis team. The once reference groups in competition have been progressively losing market share until their presence is merely symbolic compared to the power of SRAM and Shimano.